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[old school in a new way]
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🍌    Make Your Body Sing
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🍦    Tyler Loves A Gaytime
🎹    Genie Baby
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Genie Baby [Brand Identity]
Genie Baby
March 2024

Medium/Role

Art Direction
Brand Design
Album Design
Merchandise

Additional Credits

Co-designed with Hamish White

Idea

Eugene Dunn a.k.a. Genie Baby is a Sydney-based musician (and collaborator of fruitmarket) that was in need of a brand identity to visualise his retro-modern pop ballads reminiscent of Billy Joel and Elton John, whilst remaining modern and fasionable enough to be used across merchandise at his upcoming gigs. 

Execution

Working alongside my design collaborator and best mate, Hamish White, we created a suite of assets that perfctly reflected Genie Baby’s sound and attitude from logos, merch, posters and album/single covers.

Scope
Brand Guidelines
Logo / Brand Assets
Album Covers
Posters
Merchandise
(Return to Projects)
I acknowledge the Bidjigal and Gadigal Peoples of the Eora Nation as the traditional custodians of the stolen land on which I live, work, and play, passing this respect onto traditional Aboriginal elders past, present, and emerging. This always was and always will be Aboriginal land. Sovereignty was never ceded.